The Brand Mindset Janet & Anne Grahame Johnstone managers learn a three-step method

managers learn a three-step method to help their employees deal with change in the workplace

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The Brand Mindset Janet & Anne Grahame Johnstone managers learn a three-step methodHow Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." heshows how the very best practitioners contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus,